Management Team

Shuki Lehavi

Co-founder and CEO

Shuki Lehavi is an avid technologist with over a decade of successful experience in managing and developing enterprise applications in the banking, health care, automotive, and mobile industries. As President, Shuki oversees day-to-day operations and business development. As a co-founder, Shuki helps shape the vision and mission of Gumiyo and is committed to revolutionizing the mobile online marketplace.

Prior to Gumiyo, Mr. Lehavi served as the Vice President of Software Development at 5Square Systems, a leading software development company based in Westlake Village, CA focused on applications for the automotive dealership industry. There he led the formation of the development group to deliver 5Square's flagship application. Prior to his role at 5Square, Shuki lead a large team at OAO Healthcare Solutions through the research and development of one of the most challenging enterprise applications in the healthcare market.

Mr. Lehavi holds a B.A. in Business Administration and Economics from Hebrew University in Jerusalem.

 

Rich Abronson

Co-founder and Marketing

Rich Abronson brings 12 years of integrated ecommerce interface design and online marketing expertise to Gumiyo. In 2002 Mr. Abronson was hired as the Online Design Director for Beachbody.com, the nation's most popular in-home fitness and weight loss solutions web marketer. Tasked with building the company's Web presence from scratch, he led a talented team of designers, production artists, and programmers to create a site that was generating several million dollars per year in revenue upon his departure at the end of 2006. Mr. Abronson was responsible for ensuring that Beachbody's strategic marketing and sales goals were reached and properly translated to the Web.

Before that, he founded Both Sides Design, Inc. where he designed and developed several successful Web sites for small local businesses and startup ventures, including Beachbody.com. He was the first full-time employee of Santa Monica-based Internet Outfitters and became the company's Senior Designer and acting Art Director before the company was sold to Appnet Systems and subsequently taken public in a successful IPO.

While at Internet Outfitters, Rich Abronson led the design of corporate sites for Hyundai Motor America, Toshiba America, and Denso Sales California; entertainment sites for Pressman Films; and commerce/product sites for Hotz Interactive, Allergan and Mattel.

Rich graduated the University of Southern California in 1992 with a B.A. in Communications coupled with additional studies in architecture, art and painting.

 

Jef Rice

Operations and Development

As VP, Operations & Development, Jef is responsible for the development, production and delivery of the Mobile Ready Platform, as well as the transformation of Gumiyo technology vision into a business solution.

Bringing more than 15 years of expertise, Jef has led multiple companies through enterprise-scale product development cycles resulting in numerous industry awards such as a multi-time recipient of the IBM/Lotus Beacon award for Best Product.

Prior to joining Gumiyo, Jef led large development organizations responsible for developing products in diverse industries such as automotive, enterprise crm and application hosting for banking, healthcare and manufacturers.

Jef graduated from Rice University.