Wednesday, July 07, 2010
Last week I had the opportunity to represent Gumiyo on a panel to discuss the latest developments concerning location-based marketing. Conducted by the Word of Mouth Marketing Association (WOMMA) and sponsored by the Los Angeles Times, the panel included Ethelbert Williams, VP of brand development at Mr. Youth; Alice Lankester, VP of Marketing at Loopt; and Anthony DiResta, partner at Mannatt, Phelps, and Phillips. The session was moderated by Tony Pierce, the Blogs Editor at the L.A. Times.
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Tuesday, April 06, 2010
Gumiyo co-founder, Rich Abronson, recently spoke at BIA/Kelsey’s Marketplaces 2010 Conference in San Diego. Mr. Abronson discussed the opportunities for the newspaper industry created by the intersection of classified advertising and mobile phones. Click through to watch the video...
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Monday, March 15, 2010
Number of people accessing news and information on their mobile device more than doubles in a year
Reston, VA. March 16, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 to January 2009. Among the audience of 63.2 million people who accessed news and information on their mobile devices in January 2009, 22.4 million (35 percent) did so daily; more than double the size of the audience last year…
Read complete press release...
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Wednesday, March 10, 2010
Use of Social Media via Mobile Sees Considerable Gains in Past Three Months
RESTON, VA, March 10, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month period between October 2009 and January 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the U.S. according to their share of current mobile subscribers age 13 and older, as well as popular activities and content accessed via the subscriber’s primary mobile phone. The January report found Motorola to be the top handset manufacturer overall with 22.9 percent market share, while RIM led among smartphone platforms with 43.0 percent market share.
Read complete press release...
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Friday, February 26, 2010
We’re not saying anything here that no one else has said. In fact, this post is simply our amalgamation of a few recently released reports and articles by Equation Research, The Nielsen Company, and other sources. Original or not, we still think it’s helpful for our partners to have easy access to this information for their own mobile endeavors.
No doubt about it, mobile apps are cool. They take advantage of the iPhone’s elegant user interface, and they can be well-integrated into other device features such as GPS and maps. However, as mobile bandwidth improves and smartphone ownership increases dramatically, the ultimate mobile application is the mobile Internet.
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Friday, January 29, 2010
Gumiyo makes it a point to not only deliver an exception technology platform for our partners to execute their mobile initiatives, we also endeavor to keep them up-to-date on the latest developments in the mobile space. Building upon other blog entries where we collect and publish various statistics found around the Web, the following is a fairly comprehensive roundup of the latest the analysts have to offer.
Of course, some of these numbers may conflict with each other, and it should be noted that this is an aggregation from multiple sources.
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Wednesday, December 16, 2009
We recently attended BIA/Kelsey’s Interactive Local Media Conference. By many definitions, mobile is inherently local and BIA/Kelsey has done a great deal to educate its constituency about the its impact, strategies, and best practices. The following are some of our notes taken during the conference.
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Monday, October 19, 2009
Nielsen recently announced new data showing a 34% increase in Mobile Web. We at Gumiyo believe in an integrated, multi-technology approach to a mobile strategy that includes SMS, MMS, iPhone applications, and the Mobile Web. While all of these platforms have unique strengths and practical applications, many view the Mobile Web as having the greatest growth and potential due to the sheer number of consumers with access…
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Friday, September 25, 2009
Gumiyo will be presenting it’s Txt2MLS solution at the Council of MLS conference in South Lake Tahoe from September 30 through October 2. Txt2MLS is a turnkey solution that enables multiple listing services to extend MLS, agents, and listings to mobile phones.
Follow us on Twitter: @gumiyoRE
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Tuesday, May 12, 2009
Some of the most common questions to me from our partners are related to statistics: How many people text? How many people are using the Mobile Web? How many people can view video on their mobile phones? I wrote a bit about statistics a few months ago and much of it is still valid. However, statistics change and I thought it time to post an update. Here are the numbers:
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Tuesday, March 03, 2009
On March 18th, Rich Abronson will speak the Kelsey Group’s annual conference that looks at local interactive marketing and leveraging the Internet and mobile for better lead generation, conversion, and customer engagement.
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Thursday, January 15, 2009
I just bought a new car. I also happen to work for Gumiyo and some of our best customers are automotive dealers who use our mobile marketing platform to sell cars. What a fantastic opportunity to put my theoretical punditry to the test and actually use these mobile tools for real.
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Tuesday, November 11, 2008
Invariably, whenever we introduce ourselves and the Mobile Ready Platform, there is a need to “set the table” with some statistics that describe the size, usage patterns, and demographics of mobile phone usage. In fact, the landscape is evolving so rapidly that we feel we’re changing out PowerPoint slides every other month or so. Below is our attempt to create a clearinghouse of useful statistics which we will do our utmost to keep current.
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Tuesday, September 23, 2008
If you are attending the J.D. Power Automotive Roundtable in Las Vegas, then don’t miss our very own Eric Larson at the following session on Wednesday, October 8:
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Wednesday, July 09, 2008
If you’re planning to be in Dallas for the Digital Dealer Conference on October 6, we invite you to attend this session led by Rich Abronson, Gumiyo’s co-founder and VP of Products and Marketing:
Marketing Through Mobile Phones: The Power of the Newest Mass Media
Strategies and tactics for reaching car buyers on their mobile phones anytime and anywhere
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