Monday, July 28, 2008
Are You Mobile Ready?
Gumiyo Launches ‘Mobile Ready’ Initiative for Retail Automotive Ad Agencies, CRM and Content Providers
Gumiyo, the nation’s leading retail automotive mobile marketing company and technology provider, today announced the launch of a new “Mobile Ready” initiative for retail automotive advertising agencies, automotive content providers, and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients.
Woodland Hills, CA (PRWEB) July 23, 2008—Gumiyo, the nation’s leading retail automotive mobile marketing company and technology provider, today announced the launch of a new “Mobile Ready” initiative for retail automotive advertising agencies, automotive content providers, and CRM companies. The program establishes a mobile solutions professional group and certification process that designates members as ready to meet the mobile marketing needs of their dealer clients.
“With the explosive growth of the mobile Web and SMS text messaging, advertising agencies, automotive content providers, and CRM companies are beginning to look at the mobile space as it relates to their offerings,” said Shuki Lehavi, Gumiyo CEO and co-founder. “This initiative is aimed at providing these companies with rapid development and deployment of best-of-breed mobile marketing solutions which we’ve built into the Gumiyo Mobile Marketplace platform.”
“Mobile Ready” program benefits include:
* Industry reports and additional data on the state of mobile marketing and its projected impact on the automotive industry.
* Training on mobile marketing technology.
* Consulting on how mobile marketing can offer increased value to existing dealership relationships, and generate new business opportunities and revenue.
* Access to an extensive knowledge base of information on companies and agencies that have successfully deployed mobile Web and SMS marketing solutions in the automotive space.
* Participation in the Mobile Ready group forum where ideas and best practices can be discussed and shared.
“The use of mobile marketing in traditional advertising is increasing at a rate that has not been seen since the launch of the Internet. Through our partnership with Gumiyo and their Mobile Ready program, we have been able to offer this ground breaking service to our dealers with a great amount of success,” said Dave Burrell, director of automotive operations at The King Partnership, a full-service automotive marketing, advertising and public relations agency.
The Gumiyo Mobile Marketplace platform is a turnkey solution that helps businesses enter the mobile space. It allows organizations to quickly and easily incorporate the mobile channel into their marketing and CRM offerings, and provide the best and latest technologies the mobile medium has to offer to their customers.
“The goal of this initiative is to enable Ad agencies, CRM companies, and content providers to cost-effectively extend their traditional and online marketing services and solutions to include SMS and the mobile Web,” said Richard Abronson, co-founder and vice president of Gumiyo. “The platform can be seamlessly integrated into a dealer’s operations, connecting auto retailers with car buyers anytime and anywhere.”
To learn more about becoming Mobile Ready, visit http://www.getmobileready.com.
About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web.
As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the retail automotive, real estate, publishing, retail, and entertainment industries.
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