Tuesday, December 02, 2008
Gumiyo Announces New Mobile Ready Platform for Newspapers
Woodland Hills, Calif.—December 2, 2008—With newspaper companies nationwide searching for innovative ways to increase revenue, create new value, and maintain relevance in an increasingly interactive world; Gumiyo, the nation’s leading mobile marketing and technology provider, today announced the release of a powerful new suite of online tools that enable newspapers to offer rich Mobile Web and SMS campaigns to advertisers. The mobile marketing solution lets advertising departments construct entirely new revenue streams that fit seamlessly within their existing ad sales business, regardless of circulation size.
“Newspapers recognize the consumers’ shift to a mobile lifestyle and have begun adopting mobile technology to retain and recover advertising dollars,” said Rich Abronson, vice president of marketing for Gumiyo. “It’s a natural evolution of the printed page.”
Newspapers recognize the consumers’ shift to a mobile lifestyle and have begun adopting mobile technology to retain and recover advertising dollars
It’s a natural evolution of the printed page.
All newspapers are looking for the same exact formula - instant value for advertisers and readers, fast and simple deployment and, most importantly, positive ROI from day one
The Gumiyo Mobile Ready Platform is a low cost, easy to implement solution that can immediately begin generating results and revenue.
Gumiyo’s Mobile Ready Platform can be privately labeled and integrated directly into a publication’s existing ad sales business, providing in-depth, interactive, and media-rich content that is linked to the advertiser’s display and liner ads. The platform can also mobilize a paper’s classifieds section by delivering matched listings to on-the-go consumers, and creates additional opportunities to engage those consumers beyond the printed page. Combinations of its unique engagement tools keep local consumers and advertisers connected and communicating.
The Gumiyo platform is a proven mobile marketing solution in the retail automotive and real estate markets, two of the leading advertising sectors for the newspaper industry. Several large metropolitan and small-town newspapers are successfully deploying the platform for these sectors, as well as for retail advertisers and employment listings.
“All newspapers are looking for the same exact formula - instant value for advertisers and readers, fast and simple deployment and, most importantly, positive ROI from day one,” said Abronson. “The Gumiyo Mobile Ready Platform is a low cost, easy to implement solution that can immediately begin generating results and revenue.”
About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web.
As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the retail automotive, real estate, publishing, retail, and entertainment industries.
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