Friday, September 18, 2009

Real Estate Institute of Western Australia (REIWA) launches texting service for homebuyers

The Real Estate Institute of Western Australia has today launched an innovative new phone texting service and mobile phone web site for members and their customers.

The new service enables agents to deliver listings to mobile devices and to connect with homebuyers quickly and efficiently.

REIWA President Rob Druitt said homebuyers can now take an on-demand viewing of a property just by using their phone and without leaving their car.

“Imagine parking out the front of a property, looking at the ‘For Sale’ sign and then being able to text a request to get that property’s information and internal pictures sent directly to your phone right away.

“From today, West Australian property buyers can do this using the new REIWA MOBILE service.

“The REIWA MOBILE number can appear on For Sale signs, online listings or in newsprint advertisements,” Mr Druitt said.

Mr Druitt said this service to homebuyers positioned participating REIWA agents at the cutting edge of the technology revolution.

“The REIWA MOBILE offering also allows agents to increase the effectiveness of their traditional advertising and generate cost savings, by being able to determine where their leads and buyers are actually coming from,” Mr Druitt said.

The REIWA MOBILE marketing tool, powered by Gumiyo’s Mobile Ready™ Platform, enables agents who advertise on reiwa.com to effortlessly deliver their listings to mobile devices without any additional effort on the agent’s part. Gumiyo CEO Gavin Burnett, said with mobile phone market penetration now at saturation point in Australia, WA homebuyers using text messaging and the Mobile Web will significantly increase.

“The demand for current, media-rich content on mobile handsets is increasing dramatically with the advent of the Blackberry, Iphone and similar devices. We ensure that every REIWA listing can be viewed on any mobile handset that has web capability and access.

“By leveraging the rapid growth in this interactive-multimedia space, agents have more opportunities to initiate conversations, provide mobile access to property information and drive traffic to listings. “A mobile strategy should be part of every real estate professional’s marketing plan,” Mr Burnett said.

For more information:
REIWA Media Brian Greig
Tel: (08) 9380 8274
Mob: 0417 946 917

About Gumiyo
Gumiyo is a technology company and provider of the Mobile Ready Platform, a flexible suite of “software-as-service” tools that enables nearly any business to launch a privately labeled mobile presence, publish inventory and listings to mobile phones, and run mobile marketing campaigns that incorporate mobile and iPhone applications, SMS and the Mobile Web. As one of the earliest entrants in the field of mobile classifieds and mobile marketing solutions; Gumiyo has built a reputation for expertise in mobile-based programming and content development in the real estate, retail automotive, publishing, retail, and entertainment industries.