Buzzmedia Uses Gumiyo Platform to Roll out Mobile Celebrity Sites
Buzzmedia needed a turnkey solution to mobilize their popular “Celebuzz.com” site. Gumiyo’s platform was used to tap directly into Buzzmedia’s content data feeds to convert and sync the mobile experience with the broadband site.
In addition, mobile-specific social media components and SMS-based “send-to-friend” tools extend the site’s viral nature onto the 3rd screen.
Tools and components used:
- Multimedia transcoding and optimization
- Data feed integration and synchronization
- Ad network integration
- Viral SMS-based send-to-friend
- Facebook and Twitter integration
- Optimized for all mobile handsets
- Device detection and redirection
Celebuzz’s team of editors, bloggers, paparazzi, experts, fans and celebrities deliver the most comprehensive and timely news and opinion on celebrity to fans. Gumiyo has optimized the same up-to-date breaking news and rumors to mobile phones that fans have grown accustomed to.
Beyond displaying news articles and pictures, m.celebuzz.com allows readers to send a story to a friend or share to Facebook and Twitter.
“In defining the mobile experience for celebrity news, we knew it was essential to integrate social media in every way possible as this type of website in particular lends itself to a shared experience,” said Gumiyo C.E.O. Shuki Lehavi.
With the launch of m.celebuzz.com, tracking your favorite celebrity news has never been so easy!
About Celebuzz
Celebuzz.com is the first social media destination dedicated to celebrity news and culture.
Celebuzz brings together a top editorial team, leading bloggers, the paparazzi, experts, fans, and celebrities themselves, to deliver the most comprehensive and timely news and opinion on celebrity. Fans get lost in beautiful zoom-able galleries and action packed videos, as well as stay up-to-date on the latest breaking news and rumors, all of which bring them closer to the stars they care about.
