Automotive: Keyes Honda of Woodland Hills

Keyes, a household name among Los Angeles dealerships, sought a way to make their newspaper advertising more effective and measurable.

Solution
In the center of their full-page newspapers ads, Keyes Honda included a large mobile call-to-action.  Readers were able to text a vanity keyword to access detailed information about the dealership and up-to-date details for every vehicle in inventory.