Automotive: Superior Nissan

We’re constantly asked how to place Go Codes in order to get maximum results. Superior Nissan of Carson, California recently added the mobile channel to its marketing mix and demonstrated how Go Code placement can turn a costly electric sign into a two-way, interactive engagement piece.

The Nissan dealer has an enormous electronic billboard overlooking one of the busiest freeways in the United States - Los Angeles’ Interstate 405. Since adding a mobile call-to-action, the electric billboard is producing a steady stream of text message leads.