Automotive: Don White’s Timonium Chrysler Jeep

It’s a fact that in-market car buyers will visit the lot after business hours when there is no salesperson available to greet him or her. Dealers have used a variety of tactics to capture information about these after hours walk-ups, but these tactics require the customer to do too much work.

Text messaging combined with the Mobile Web offers an exciting new alternative. Dealers are placing text-able Go Codes - keywords in conjunction with Stock Number on each window label enabling customers to send media-rich vehicle information directly to their phones.

Not only does this save complete vehicle information to the phone that the customer can take with him, the dealer gets immediate feedback and alerts when after hours car buyers are accessing vehicle or dealer information.

In this example, Don White’s Timonium Chrysler Jeep and Dodge has created a window label template (left) that includes the Go Code “DONWHITES.” Next to it is a blank space for the vehicle stock number. The combination of the Go Code and a specific stock number directs the potential buyer straight to that car on their mobile phone where they can view the complete information, see pictures and videos and even view a CARFAX Vehicle History Report.